Social Media Analysis
Analyzed social media influencer campaign performance for clients including Adidas, Laura Mercier, Sephora, Target and ULTA, among others
Created internal R29 and industry-wide performance benchmarks and conducted competitive analysis across client verticals and social channels.
29Rooms
Played critical role in sell through of influencer programs to 29Rooms partners including Netflix, Planned Parenthood, Aldo and Perrier.
Completed thorough campaign analysis and recap presentations of influencer performance including brand awareness, engagement, AVG performance compared to industry benchmark and reach KPIs.