A comprehensive review of your social media accounts (paid and organic) and content to identify areas of opportunity. Optional recap meeting to discuss learnings and provide thorough next steps to optimize strategy to your goals

Delivering holistic marketing strategies + plans pertaining to organic and paid social media, content marketing, narrative storytelling, partnerships (creator, influencer and/or ambassador), and email

Developing content marketing plan, calendar, and deliverables with your budget and goals in mind

Identifying authentic partners for your brand, outlining briefs and partnership agreements for creators, influencers, and/or ambassadors to initiate and maintain an equitable partnership where both parties benefit

Recommending a thoughtful marketing team structure (inclusive of JDs) to ensure long-term strategy success

Vetting best-fit social media reporting tools and creating custom report templates to understand larger trends, learnings, areas of future testing and optimization

Presenting to teams and individuals to instill a thorough understanding of current social media strategies, tools, and best-practices

Moderating and speaking on panels, in webinars, and workshops