Targeted key fashion, art and lifestyle content creators for organic content partnerships, including Fashion bloggers Julie Sariñana (@sincerelyjules) and Aimee Song (Song of Style), YouTuber Jenn Im, Artist Kindah Khalidy and Cookbook Author Gaby Dalkin.

Developing engaging brand presence at Los Angeles events including CicLAvia, Hello Kitty Con, Santa Monica Bike Expo, Abbot Kinney Festival and Unique LA.

Initiated partnerships and oversaw marketing support for brand collaborations with The LINE Hotel, Keep Company, Sanrio, artist Richard McGuire, and more.

Wrote press releases and pitched both lifestyle + fashion and core bicycle trade publications to generate brand awareness around campaigns, collaborations and new product launches.