Leveraged reporting tools and created custom templates for thorough performance reports targeting identified KPIs to measure results.

Created strategies across Instagram, Twitter, Facebook, and TikTok, to increase engagement and revenue, and generate brand awareness among new consumer types without alienating the core disc golf consumer.

Worked with team to implement planning processes to get them away from planning day-of posts.

Developed and guided the implementation of a thoughtful social media team structure (roles and responsibilities) to ensure strategy success.