Developed tailored strategies across Instagram (feed, stories, live, video, reels, guides), Twitter, Facebook, Pinterest, YouTube, TikTok, LinkedIn, Strava and the brand blog to generate brand awareness among various new consumer types without alienating the core runner consumer. Drove global strategy around brand campaigns, key product launches, and everything in between.

Lead influencer marketing efforts by identifying key brand moments to be supported with content creator efforts. Ideated strategy, content creators to work with, as well as the desired scope. Approached this with equity in mind: in scopes, rates, as well as asks, edits, and expected turnaround times.

Ideated thoughtful, inclusive human-storytelling and educational topics for the brand blog, driving traffic, revenue, and new users to the site.

Initiated a partnership with LA-based nonprofit Las Fotos Project, who uses photography and mentorship to empower teenage girls from communities of color, to shoot social-first content for HOKA’s Anacapa, Clifton 8 and Zinal launches.

Identified and communicated with HOKA fans with inspiring and aspirational stories for authentic amplification across brand social channels including Instagram (feed, stories, live, reels and IGTV), Facebook, Twitter, Strava, the blog and TikTok.

Lead and developed a team of 5 to accomplish start to finish organic social concepts across content, design, strategy and planing, with internal collaboration across sports marketing, US GTM, global partner, PR, Partnerships, creative, agency and ecomm teams.

Collaborated with PR and Copy teams to draft and execute crisis communications surrounding societal and social justice topics from 2020-2021.

Generated 7x New users, total users and sessions and 6x transactions and revenue from organic social media channels to hoka.com from 2019-2021.